Healthy Snacking Trend Boosts Consumption of Freeze Dried Fruits and Vegetables 2023-2028

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The global freeze-dried fruits and vegetable market is projected to register a CAGR of 6.60% over the next five years.

Over the medium term, expanding food-processing sector and the huge demand for ready-to-eat or convenience food products, among consumers, have considerably increased in recent years, owing to the busy work lifestyle and increased number of the working population.

This, in turn, has led to an increase in the demand for freeze-dried fruits and vegetables to be used in snacks, soups, dressings, and bakery and confectionery products. For instance, in Japan and European countries, traditionally, the bakery sector has been the main consumer of freeze-dried fruits. However, over the years, the application of freeze-dried fruits has paved its way in different end-user industries, such as fruity granola cereal, energy bars, and healthy snacks, including trail mix.

Moreover, the ease of processing heat-sensitive food products, like fruits and vegetables, and providing them with a prolonged shelf life without hampering the original properties are the major driving factors for the global freeze-dried fruits and vegetable market. Similarly, the rising interest and participation of consumers in outdoor sports are driving market sales.

Freeze Dried Fruits & Vegetables Market TrendsRising Demand for Ready-to-Cook Meals and Healthy Snacking Options

The market is witnessing enhanced demand for ready-to-cook meals or ready-to-consume foods as these can be easily incorporated into the daily routines and lifestyles of consumers. Healthy products with enhanced shelf-life are being greatly demanded, especially after the COVID-19 pandemic, leading to increased consumption of processed (comfort) food.

Freeze-dried fruits and vegetables are greatly adopted these days to maintain a healthy weight and minimize the risk of cardiovascular disorders, liver, colon cancer, etc. Consumers are greatly demanding healthy snacks to improve their mental and physical well-being. As fresh-dried fruits and vegetables offer a healthy snacking option, offering fresh flavor and nutrients, is thereby expected to increase the sales of such products in the market.


Post time: Mar-20-2024